rebranding + print advertising + broadcast
Play at Hilton Hawaiian village,
up your stay at the Ali‘i
Every village has its royalty. And for the Hilton Hawaiian Village, it is The Ali‘i. From the moment you arrive, you will feel as if you have entered your own world. Sheltered. Protected. A part of the larger village, yet comfortably distanced by privilege and position.
This project was done during my time at MVNP. We were approached to rebrand The Ali‘i Tower, Hilton Hawaiian Village's premier luxury tower with exclusive amenities and enhanced privacy. The project included rebranding, repositioning, and a lifestyle video directed by Gerard Elmore.
ART DIRECTOR: Louis Scheer, WRITER: Jo Archibald, VIDEO DIRECTOR: Gerard Elmore