Sundance Institute

student work: Branding + collateral + advertising

Storytelling for social impact

The Sundance Institute is a nonprofit organization dedicated to the discovery and development of independent storytellers who want to share stories that provide meaningful social impact – the stories that truly matter.

Project details

The logo design for this branding represents a film reel sun bursting out of a screen as a metaphor for Sundance being an outlet for independent film markers to make their big break. The project included an ad series that I wanted to use to promote Sundance’s ability to make social impact through storytelling.