Holi Festival of Color
student work: Branding + merchandise
Rejoice in the colors of spring!
Color Festivals are breathtakingly beautiful experiences, but have unfortunately become somewhat of a fad. Most color festivals are inspired by the Holi Festival that originated in India. Holi has many meanings and interpretations, but at its core, it is a celebration of life, happiness, and the coming of spring.
The branding uses compelling and evocative imagery of the colored Holi powder being thrown while incorporating graphic ornaments inspired by Indian architecture, lotus flowers, and henna tattoos that help emphasize the Indian roots of the festival.