Hawaii International Film Festival

advertising campaign

Find your hiff moment

The Hawai‘i International Film Festival, also known as HIFF, began as a educational project of the East-West Center of the University of Hawai‘i. Today HIFF is known as the premiere cinematic event in the Pacific and annually attracts more than 70,000 film enthusiasts from around the state, the nation and throughout the world. HIFF strives to support emerging storytellings, and push innovation in the industry with numerous cinema education programs.

Project details

This project was done during my time with Nella Media Group. NMG was approached to do the campaign for the 2014 Hawai‘i International Film Festival. The concept for the campaign was about “Finding your HIFF Moment.” We photographed a wide range of people showing the various emotions that one could feel when watching a film at HIFF. The intimate photography with the treatment of the type made for a striking and effective campaign.