Hele Adventure Co.
student work: Branding + collateral
Hele Adventure Co. is a fictional guided hiking company that I concepted for a branding project. The company’s mission is to provide exciting, educational, and safe hiking experiences to anyone with an adventurous soul. The identity incorporates the Hawaiian Ikaika warrior, which symbolizes strength and determination, as a mascot for the company.
All photos used in this project were courtesy of Nella Media Group, and the amazing Unreal Hawai‘i blog, run by the extremely talented David Chatsuthiphan! Working on this was also coincidentally a great way to make plans to for the Summer!