AIGA: Bright Lights Awards
student work: print advertising
Celebrating designers with a bright future
The AIGA Bright Lights Awards show celebrates young designers with a bright future in their careers. Young designers send in their work every year for the honor to be named one of AIGA’s “Bright Lights.” The event is held annually in New York City.
With this ad campaign, I knew I wanted to stay away from cliché, expected solutions such as views of the city lights, a starry sky, or skylights. I wanted to market the event in a more contemporary, type-driven way that appealed to the younger audience that the event is held for.